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Today Apple announced the launch of a new military discount that will give 10% off almost all Apple products minus Apple Store and Itunes content.

The discount covers hardware, software, speakers and accessories, including products from third parties.

While there was a government program which mil and verts had access to, it did not include products such as the Apple Watch or Iphone. Additionally the savings were smaller. You can also utilize this deal in store by showing valid ID to an Apple Store rep.

See deals here.